Stand out.
Build trust.

Strategic branding for real estate developers + home builders

"We're constantly competing on price."

That's what many real estate developers and home builders say when they talk about their struggles

"It's frustrating while our products are similar, our competitors sell out before we do."

I understand how it feels when a potential buyer shows up but your strategic brand just isn't ready

Make them feel they are at the right place

Whether it’s online or in-person touchpoint, you want your clients to feel that they are making the right decision

With 10+ years' experience in real estate marketing

I'll help you develop your strategic branding based on your goals

What clients say

*****
Henry's work has helped raise the profile and position of Holborn Group in the marketplace.
— Irene Q., Director of Marketing and Sales*****
Henry went above and beyond and was an invaluable partner throughout the entire process.
— Mark N., Business Owner*****
Henry is extremely talented and has an intuitive understanding of the client's vision.
— Carol C., Business Owner

Real estate projects

  • Oakridge Park by QuadReal

  • Trump International Hotel & Tower Vancouver

  • Holborn Little Mountain

  • Holborn University Heights

  • Italia by Solterra

  • Monaco by Solterra

  • Bordeaux by Solterra

The 3-step plan

Here's what you can do to achieve your goals

  • Tell me your vision and goals

  • Let me create a strategic plan

  • And we'll execute the plan together

What's in it for you

  • Like you, I'm overwhelmed by cookie cutter projects; strategic branding helps you stand out and build trust and loyalty

  • You'll have my full undivided attention since your brand will be the only strategic project I work on during the process

  • Nobody should have to wait forever for updates; 6 weeks is all we need from planning to launching all assets

Start building your strategy today

Influence your potential clients' emotional decisions by following a proven formula featuring the best strategic version of your brand

Pricing is not your only strategy

When you have a strategic brand that stands out and builds trust

You deserve better results

Let's develop a strategic plan to show the best version of your brand

  • Strategic planning and brand positioning

  • Customer experience

  • Landing page design

  • Social media management

  • Email marketing

  • Content creation and copywriting

  • Floorplans, feature sheets, brochures, price list, and online ad design

#Workshop01

Communication Workshop by Henn

Learn the essential communication skills to prepare yourself for the Canadian workplace, including

  • Interpersonal Communication

  • Active Listening

  • Leadership and Group Communication

  • Public Speaking and Persuasion

  • Business and Email Writing

  • Interview and Online Communication

  • Intercultural Communication

#Workshop02

Digital Marketing Workshop by Henn

Find out how digital marketing works through various online platforms and channels, including

  • Strategic Planning and Digital Campaign

  • Website and Landing Page Evaluation

  • Social Media Management

  • SEO and Copywriting Strategies

  • Digital Content Creation and Design

  • Email Marketing Best Practices

  • Online Advertising and Influencer Marketing

#Workshop03

Visual Communication Workshop by Henn

For those who want to be a visual communication designer, you'll learn topics such as

  • The Design Process

  • Visual Design Elements

  • Visual Design Principles

  • Colour Theory

  • Typography

  • Getting Started with Adobe

  • Working with Clients

Facts about me

Henry L., MA, BA, TESOL

  • An instructor and strategic brand designer based in Vancouver, Canada

  • 10+ Years in postsecondary education

  • 10+ Years in residential real estate project branding and marketing

  • 3000+ Postsecondary students taught

  • 100+ Educational workshops delivered

  • 40+ Postsecondary courses developed

  • Former in-house marketer of Trump Tower and English editor of Pearson Education